20 Aug Entrepreneur Includes HempMeds® in Look at Cannabis Marketing
Green Entrepreneur, the popular business magazine’s cannabis-focused online section, published an article this past week that looked at the opportunities and inherent difficulties for cannabis advertising. The piece looked at advertising avenues open to cannabis businesses, such as cannabis-specific ad networks, buying billboard space, and sponsoring an event or icon.
HempMeds®’ sponsorship of Liz Carmouche was used to illustrate the value of sponsoring an athlete or personality as a cannabis brand. Carmouche is an American MMA fighter who competed in the first-ever women’s UFC fight against Ronda Rousey. Carmouche is also the UFC’s first openly lesbian fighter and an ex-marine who completed three tours of duty in the Middle East.
Carmouche regularly shares her personal experience using CBD products at events and with media outlets to promote the benefits of CBD for athletes and those with an active lifestyle.
You can learn more about HempMeds®, including media coverage like this, on our blog.